CORE VALUES: INTEGRITY
Integrity with the product: Delivering clean, high-quality products.
Integrity with society: Contributing to improving the quality of life in the community, enhancing the economy of coffee farmers, protecting the green environment, and elevating the quality of Vietnamese coffee.
Integrity with customers: Serving with dedication, respecting the interests and health of customers.
Integrity with oneself: Having a clear conscience, living honestly and sincerely, and constantly learning.
Because what we do today is for a better tomorrow for future generations.
MISSION
For the development of high-quality Vietnamese coffee. For the benefit of our customers.
BUSINESS PHILOSOPHY
Dedicated to creating added value for customers, society, and employees.
VISION
To become the leading supplier of high-quality coffee to the community.
PRODUCTS AND SERVICES
- Trading clean, high-quality coffee, roasted beans for both filter and machine brewing.
- Supplying high-quality green coffee beans from the best regions in Vietnam: Đắk Nông, Đắk Lắk, Cầu Đất, Sơn La, and more.
- Consulting on opening coffee shops.
- Barista training.
LOGO MEANING 2019
Rebranding 2024
